As the program owner, Kelsey successfully implemented a clear plan for the in-store vision program with the primary goal of increasing access to vision care for vetted populations in need.
 

The in-store eye care voucher program, started by LensCrafters more than 20 years ago, impacted an average of 60,000 lives annually and was active with multiple stakeholders such as Luxottica retail stores (e.g.,  LensCrafters and Target Optical) and national nonprofits (e.g., Prevent Blindness, Lion’s Club and Salvation Army).

 

Despite successes, the in-store vision program was in need of significantly improving processes and had an opportunity to expand the quality of care and consistency in experiences to the patient, operational partners, Luxottica optometrists, store associates, volunteers and other key stakeholders.

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Kelsey successfully designed and led strategic discussions and developed a vision with a wide variety of stakeholders. Examples include, but are not limited to:

Goal #1:

• Improve experience and expand doctor participation.

Goal #2:

• Expand the awareness-level of the program.

Goal #3:

• Improve the operational partner & patient experience.

Goal #4:

• Develop strategy to expand the reach of the program.