Kelsey owned, developed and executed the online social and marketing strategy for the World Choir Games, the largest international choral competition in the world. She worked with and supported diverse stakeholders, from corporate sponsors to media to 15,000 global performers and spectators representing more than 64 countries.  She developed plan components ranging from volunteer roles to evaluation and monitoring to key talking points.

The sold-out two-week event garnered international attention, resulted in 1.4 billion media impressions, $32 million publicity value of earned media and was an exemplary example of public and private collaboration.